When you want to have more power in what you say or write, what do you do?
There are two ways people try to increase the strength of what they say or write. The first is to increase the word count. They put in a whole bunch of adjectives to give their message more weight. These include words very, exactaly, precisely, huge etc in the hope that it will give their point more weight. The better approach is to take the Zen path and reduce the word count. Cut the adjectives and excess words that do not add value. Pay particular attention to any adjectives ending in the ‘ly’. Words ending in ly weaken your sentence and reduce the strength of your message. The next time you see an e-mail with an ly word in it, re-read it without the word and see the sentence change.
As always, your thoughts appreciated here