Executive Speaking Weblog

Communication – the future of business

More Strength to Your Arm

Posted by Presentation Skills on July 26, 2010

When you want to have more power in what you say or write, what do you do?

There are two ways people try to increase the strength of what they say or write. The first is to increase the word count. They put in a whole bunch of adjectives to give their message more weight. These include words very, exactaly, precisely, huge etc in the hope that it will give their point more weight. The better approach is to take the Zen path and reduce the word count. Cut the adjectives and excess words that do not add value. Pay particular attention to any adjectives ending in the ‘ly’. Words ending in ly weaken your sentence and reduce the strength of your message. The next time you see an e-mail with an ly word in it, re-read it without the word and see the sentence change.

As always, your thoughts appreciated here

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2 Responses to “More Strength to Your Arm”

  1. Jane said

    great tip Darren. Thanks as always! These tips end up being very timely delivered to my inbox
    Cheers
    Jane

  2. Good Post!

    More does not make better. Example: The 10 Commandments.

    Clean, simple and easy to understand – GREAT Formula!

    Thanks!

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