Executive Speaking Weblog

Communication – the future of business

Archive for June, 2010

Just Because You Can Does Not Mean You Should

Posted by Presentation Skills on June 1, 2010

Last weekend I attended a conference where the presenters would just not stop talking. Each person on the agenda felt they had a duty to congratulate the last and next speaker for the job they had done. Then there were other speakers who to 20 minutes to say what could have been said in 5.

What was the result of this? because there were so many speakers (5 in 20 minutes) the whole event lacked rhythm. We could not settle into the speakers and listen to the message they had. It was like trying to watch TV with the ads coming thick and fast. Those that did have extended times to speak lacked substance and the audience stopped listening.

What is the solution?

Make sure that every person who gets up to speak will add value to the event message and deliver value to the audience. If they don’t add value, do they really need to speak? Just because someone can speak, doesn’t mean that they should. As the great philosopher Groucho Marx put it, ‘Very few sinners are saved after the first 20 minutes of a sermon.’


Darren Fleming

Australia’s Corporate Speech Coach

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