Inform, Entertain, but be Incomplete.
Posted by Presentation Skills on May 11, 2010
The objective of any sales presentation is to instigate follow up action. This could be your audience approaching you for more information, picking your brains about a particular point or them giving you an order for product. What ever it is, you need to ensure that you have contact after your pitch. The best way to do it is to be informative, entertaining and incomplete.
- Be informative – give information of value that your audience wants. This is why they are listening.
- Be entertaining – keep them entertained so they stay listening – this does not have to mean laughing.
- Be incomplete – omit nuggets of information. If the audience wants that information they will then have to approach you one-on-one to get it. You can then take the sales process to the next level.
Your thoughts please….