Executive Speaking Weblog

Communication – the future of business

Archive for November, 2009

Comfort vs. Competence

Posted by Presentation Skills on November 23, 2009

Many people say that they are comfortable when speaking to groups. Unfortunately comfort rarely equals competence.

What they mean by saying they are comfortable is that they do not feel nervous when standing in front of a group. This is not usually a good thing. Elton John once told Andrew Denton that he is always nervous before his concerts. He is not alone in performers who feel this way.

Being comfortable has nothing to do with how effective your presentation will be. Effective presentations are about connecting with your audience and having them adopt your message. They are not about you feeling comfortable.

Feel the energy that the opportunity to present gives you. Don’t call it nervousness; call it excitement!

As always, your thoughts on this are appreciated.

Posted in Business Presentations, Executive Speaking Skills, humour in presentations, nervousness, Network Marketing, presentation skills, public speaking, public speaking tips, Sales Presentations, Understanding your audience, World Classs Business Presentations | Tagged: , , | 2 Comments »

Has Westpac got it wrong?

Posted by Presentation Skills on November 11, 2009

Westpac Banking Corporation in Australia recently launched their TV advert campaign about how they have changed. The campaign highlights that they are now more customer focused. The only problem is, the ads are not saying that.

The key line in all the ads is ‘I am… We are…’ then they explain what that means. Their explanation includes being ‘Factor 30 sunscreen’, ‘not swimming for 30 minutes after eating’ (what ever that means!) and other lines aimed at getting Gen X & Y to remember the fun of their childhood.

But I don’t care about Westpac – I care about me, in the same was as you care about you.

Your thoughts please…….

Cheers

Darren Fleming

Posted in Business Presentations, Executive Speaking Skills, nervousness, Politics and speaking, PowerPoint, presentation skills, public speaking, public speaking tips, Sales Presentations, Understanding your audience, World Classs Business Presentations | Tagged: , , , , , , | 3 Comments »