Executive Speaking Weblog

Communication – the future of business

The Solution

Posted by Presentation Skills on October 28, 2009

Often we have to present information that we don’t think our audience will understand or accept. This new information may be moving them away from what they have always believed or it may be stretching them to consider doing something completely different. It may simply be beyond their level of comprehension. The question is, ‘How do we get around it?’

The solution is always based on the problem. Here are the steps:

1. Tell the audience that you will be sharing something new (prepares for learning)
2. Tell them the benefits of what you are presenting (WIIFM)
3. Tell them who will be doing this in the future (third party endorsement)
4. Tell them that it may take a few explanations to get it – and that you want them to question it (shows strength of argument)
5. Tell them why industry leaders will be adopting your new ideas (gets the audience to self-select as industry leaders)
6. Tell them what your idea is.

Please share your thoughts below.

Cheers, Darren

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