Posted by Presentation Skills on October 28, 2009
Often we have to present information that we don’t think our audience will understand or accept. This new information may be moving them away from what they have always believed or it may be stretching them to consider doing something completely different. It may simply be beyond their level of comprehension. The question is, ‘How do we get around it?’
The solution is always based on the problem. Here are the steps:
1. Tell the audience that you will be sharing something new (prepares for learning)
2. Tell them the benefits of what you are presenting (WIIFM)
3. Tell them who will be doing this in the future (third party endorsement)
4. Tell them that it may take a few explanations to get it – and that you want them to question it (shows strength of argument)
5. Tell them why industry leaders will be adopting your new ideas (gets the audience to self-select as industry leaders)
6. Tell them what your idea is.
Please share your thoughts below.
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Posted by Presentation Skills on October 21, 2009
Ever since PowerPoint invaded the world 10+ years ago, the marketing department has insisted that the company logo must be on ALL the slides. It’s now time to move on from that and here’s why:
1. Clients don’t really care about your logo. Let’s face it, do you care about another companies logo and want to see it all the time?
2. You don’t need your logo for branding during the presentation. If the audience cannot remember where you are from during your presentation you’ve got work to do and your logo wont fix it.
3. How excited are you to see Channel 7 put the Olympic logo up 12 months out from the Olympics – annoying isn’t it
4. More often than not, the logo will detract from pictures on the screen. The last thing you want is your logo standing out as something that doesn’t fit in.
Next time, Go Zen – less is more.
Australia’s Corporate Speech Coach
Posted in Business Presentations, Executive Speaking Skills, nervousness, PowerPoint, presentation skills, public speaking, public speaking courses, Sales Presentations, Understanding your audience, World Classs Business Presentations | 1 Comment »
Posted by Presentation Skills on October 16, 2009
The next time you have to give any sort of presentation using PowerPoint, try this:
1. Decide what your main points will be.
2. Visit http://www.istockphoto.com
3. Search for a picture that conveys your idea. For example, if your main point is about performance, look for a picture that shows performance. This could range anywhere from a picture of Formula 1 racing car through to a couple competing in Ballroom dancing. It all depends on the type of performance you are after.
4. Buy the picture (typically about $2-$5)
5. Make the picture as big as the screen.
6. Place minimal text on the slide.
7. Leave the 1 slide up for the whole time you are speaking about that main point (could 10 minutes!)
I guarantee that your audience will not have seen this type of business presentaiton before, and you will be remembered for it….and after all that is what you want!
What is your opinion on this?
Australia’s Corporate Speech Coach
Posted in Business Presentations, Executive Speaking Skills, nervousness, PowerPoint, presentation skills, public speaking, Sales Presentations, World Classs Business Presentations | Tagged: istockphoto, photos | 5 Comments »