Executive Speaking Weblog

Communication – the future of business

Obamas’ New Hampshire Concession Speech

Posted by Presentation Skills on July 21, 2008

You might like this 4 minute video by Obama. He has some great speaking techniques that he uses well – very well. This is his New Hampshire Concession speech

The first technique he uses well is Anaphora – repeating over and over again, “Yes we can.”  There is no doubt to what his message is. The repetition draws us in to his message.

 

He then Draws JFK and Dr Martin Luther King Jnr in as examples to support his argument. He does not dwell on them – just mentions them in passing – but he does it very well. This gives authority to what he is saying.

 

He then goes on to mention specific examples to drive his message home to the audience. He mentions the textile workers in Spartanburg, the Dish Washer in Las Vegas and the little girl going to the crumbling school in Dillon – as almost to mention them by name – This helps the audience connect with his message. It helps the audience become emotionally invested in what he has to say.

 

He also lets the audience pay their part in the speech (granted that they are all paying supporters – but they play their part well). He lets the audience contribute to his speech through cheering, chanting and clapping. He then draws of their energy and incorporates it into his speech. What would it be like if he said “Quiet – I want to say something”? Whilst we may never speaking to this type of chanting, letting the audience laugh or stop to think is just as important.

 

He then ends a concession speech with the power of someone who had won the primary. This shows absolute belief in his message and what he stands for.

Cheers

Darren Fleming

Speak Motivate and Lead; How Real Leaders inspire others to follow

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One Response to “Obamas’ New Hampshire Concession Speech”

  1. 365pwords said

    This is a good analysis of what made this such a fantastic speech. Talk about making lemonade out of lemons!!
    Thanks for sharing this.
    Joy
    http://365pwords.wordpress.com/

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