Executive Speaking Weblog

Communication – the future of business

Archive for July, 2008

McDonalds, Rolex and Your Next PowerPoint Presentation

Posted by Presentation Skills on July 23, 2008

What can McDonalds and Rolex tell us about PowerPoint?  Heaps!

 

It’s all about Branding.

 

When you put together your PowerPoint presentation do you go for the McDonalds branding? McDonalds branding is everywhere and on everything. It is on the door, the floor, the roof, the shirts of the staff, the coffee cup you get and even the napkin that you wipe your mouth with! They include their name in just about every product they sell. There is the McHappy meals, the McFlurry and the one that start it all – the Big Mac! This branding has helped them build a very profitable worldwide business. But there is a down side. Every store is the same. It is the same thing over and over again.

 

Do you have a McPowerPoint presentation?

 

Or do you go for Rolex branding?

 

How does Rolex Brand itself? Rolex positions itself with symbols that typify their brand. Rolex pays big money to people like George Clooney, Cindy Crawford, Nicole Kidman, Michael Schumacher, Ian Thorpe, Anna Kournikova, Martina Hingis, Alex Popov and even NASA to wear their watches. Rolex does not put its logo on everything that moves, but rather, it puts it on selective people that provide the ‘right’ image for their brand. The result is a brand that is subtle, but well known, and well known for excellence.

 

So what is the difference between a McPowerPoint and a Rolex PowerPoint? It’s in the slides!

 

Do you have the same corporate background on each and every slide? Do you have the logo in the same spot on each slide, as though it is etched on the screen? Do you have the same bullet point after bullet point in the same font, in the same colour, in the same size for each of your 37 slides? Do you have slide transitions, text transitions and pointless clipart? Worst of all, do you have PowerPoint Police that must vet your presentation to ensure that your presentation is in line with corporate branding? If you have answered ‘Yes’ to any of these then you have a McPowerPoint Presentation and it’s time to change.

 

Turn your next presentation into a Rolex presentation!

 

With your next presentation, get rid of your logo. If you have an interesting presentation they will remember who you are and where you’re from. Aim for no more than 6 words per slide – tell the rest of the story with a picture. Destroy all clipart – you have a digital camera on your phone so got take a photo and use it! Use a different colour for each slide – when was the last time you found looking at a painted wall engaging! Don’t be afraid to use white space. Go Zen – less is more. Consider including video that shows your message.

 

By branding yourself as Rolex does, you become more than just another commodity that can be negotiated down to the lowest price. You will become unique and therefore different in the market place.

 

Feel free to share this with those that love to use PowerPoint. And if you know someone who works for Rolex, let them know too!

 

Cheers

 

Darren Fleming

Australia’s Public Speaking Coach

Speak Motivate and Lead: How Real Leaders inspire others to follow

 

 

Posted in PowerPoint, presentation skills, public speaking, public speaking tips, Sales Presentations, Understanding your audience | Tagged: , , | 1 Comment »

Obamas’ New Hampshire Concession Speech

Posted by Presentation Skills on July 21, 2008

You might like this 4 minute video by Obama. He has some great speaking techniques that he uses well – very well. This is his New Hampshire Concession speech

The first technique he uses well is Anaphora – repeating over and over again, “Yes we can.”  There is no doubt to what his message is. The repetition draws us in to his message.

 

He then Draws JFK and Dr Martin Luther King Jnr in as examples to support his argument. He does not dwell on them – just mentions them in passing – but he does it very well. This gives authority to what he is saying.

 

He then goes on to mention specific examples to drive his message home to the audience. He mentions the textile workers in Spartanburg, the Dish Washer in Las Vegas and the little girl going to the crumbling school in Dillon – as almost to mention them by name – This helps the audience connect with his message. It helps the audience become emotionally invested in what he has to say.

 

He also lets the audience pay their part in the speech (granted that they are all paying supporters – but they play their part well). He lets the audience contribute to his speech through cheering, chanting and clapping. He then draws of their energy and incorporates it into his speech. What would it be like if he said “Quiet – I want to say something”? Whilst we may never speaking to this type of chanting, letting the audience laugh or stop to think is just as important.

 

He then ends a concession speech with the power of someone who had won the primary. This shows absolute belief in his message and what he stands for.

Cheers

Darren Fleming

Speak Motivate and Lead; How Real Leaders inspire others to follow

Posted in Obama, Politics and speaking, presentation skills, public speaking, public speaking tips, Understanding your audience | Tagged: , , , , , | 1 Comment »

Permission to Speak

Posted by Presentation Skills on July 6, 2008

“I’m not very good at public Speaking, so please bare with me”

How often have you heard a speaker open with this line? Unfortunately it is all too common.

Why is it used?

People use this line as a fall back position, just in case they don’t meet the expectations they think the audience has. They use it to give themselves permission to give a presentation that is less than it could be. They use it so at the end of their presentation they can say, ‘I told you I was not very good at public speaking!’

This type of opening statement is the worst way you can open a presentation. Despite the speakers desire to use it to build a connection with the audience, it prepares the audience to feel sorry for the speaker, and draws their attention to any mistakes they may make. At best it makes the speaker look amateurish; at worst it make the speaker look foolish.

The speaker who opens with this type of line has not given them-self permission to shine. They have not given them-self permission to share their message with those that need it and they have not given them-self permission to have an impact with their audience. Is it any wonder that they don’t give a great presentation?

Before your next speaking event – even if it is just a team meeting – give yourself permission to deliver a great presentation. This does not have to be standing in-front of the room – it can be just from your seat. But give yourself the permission deliver your message in a way that makes a difference. Give yourself permission to share your message in a way that will make a difference to your audience. The benefit will be two fold. Firstly, this will reduce your nervousness amazingly. Once you have permission to perform nervousness will disappear.

Secondly, the audience will be able to benefit from your message. If you have been asked to present some information you obviously have something of value to share. By giving yourself permission to present it, your audience will benefit from your message … and when we speak, isn’t that what you are trying to achieve?

‘Thil next time,

Cheers

Darren Fleming

Australia’s Public Speaking Coach

Just Published Speak Motivate and Lead: How Real Leaders inspire others to follow

Posted in nervousness, presentation skills, public speaking, Public Speaking books, public speaking humour, public speaking tips, Sales Presentations, Understanding your audience | 1 Comment »

Speak Motivate and Lead

Posted by Presentation Skills on July 4, 2008

Do you want to know how to influence others at work? The you need this book. 

How to influence in today’s work place. The

complete guide to speaking as the Real Leader

you are.

 

Learn how to speak to your boss, your staff and your clients so they listen,

 

understand and then take action on what you say.

 

If you are a Section Manager, Sales Manager, or Chief Executive Officer, connecting with your audience and getting your message across is often a challenge. This power-packed e-book is the answer you have been looking for.

 

Here is what the Head of Psychology Services for the Australian Olympic Team (1992, 1996, 2000) and Business Psychologist Graham Winter had to say:

 

“Darren Fleming has created a simple reference guide to the tricky task of getting your message across in a way that doesn’t just inform but actually engages the audience.  The many useful tips will make it a valuable tool for the busy manager and team leader.”

 

Graham Winter, Consultant Psychologist and Director, Graham Winter Consulting.

Head of Psychology Services, Australian Olympic Team (1992, 1996, 2000)

Author of Think One Team, High Performance Leadership and The Business Athlete

Adelaide, Australia

 

In this e-book you will learn:

  • The 5 rules of PowerPoint that must be followed so you don’t send your audience to sleep
  • The 7 rules for Presenting in Boardrooms
  • How to control your nervousness when speaking
  • How to make every person in your audience feel as though you are speaking directly with them
  • How you can make any topic interesting – even statistics training can be interesting!
  • How to use your stories to connect with every person in the room
  • And much, much, much more.

 

Click here to get instant access to Speak Motivate and Lead: How Real Leaders inspire others to follow.

  

“Don’t be deceived by this seemingly thin book (of 34 pages)! It compresses many nuggets of solid speaking advice that will take you years to find in other public speaking literature. No fluff and straight to the point! Oh, and you will feel really good about yourself because you finally get to read a book in one sitting!”

 

Eric Feng,

Public Speaking Coach and Author of The FAQ Book of Public Speaking

Singapore

After reading this e-book you will know how to:

  • Press your audiences’ ‘hot-buttons’
  • Construct your message so people will want to listen
  • How to get the right mental focus for your next sales presentation
  • Connect with your audience in the most powerful way possible
  • Put forward a different opinion and have others buy into it
  • How to use stories to connect with others

 

And all this for just $17!!!

Here is what other speaker and business leaders have said about Speak Motivate and Lead:

  

“Effective and persuasive communication made easy. An insightful guide to motivating by speaking – a must for people who deal with people”

 

John Tindall

MLC Australia

Sydney, Australia

 

Click here to get instant access to Speak Motivate and Lead: How Real Leaders inspire others to follow.

 

In Speak, Motivate, & Lead, Darren Fleming offers a quick but effective look at many areas of public speaking. He includes examples from his personal coaching and speaking, which are effectively mixed with mini-case studies.

He also offers concrete solutions and methods to many speaking situations, including impromptu speaking, handling boardroom meetings, and appropriately tackling humour.

 

A quick read, Speak, Motivate, & Lead is an excellent resource to keep nearby to refer to again and again.

 

Rich Hopkins

Speaker – Author – Coach

Judged in the Top 100 Speakers in the World by Toastmasters International 5 times since 2002. Author of Win Place and Show

http://www.richhopkinsspeaks.com

 

At just $17 it is a great investment in your career.

Click here to get instant access to Speak Motivate and Lead: How Real Leaders inspire others to follow.

  

If you have to stand before any group and motivate them to follow your directions, you need to speak as a real Leader. This e-book will show you how to do that.

 

“The information is concise yet detailed with great examples that illustrate the fundamentals in presentation skills.”

 

Palmo Carpino

Applied Communications Inc

Alberta Canada

OK! Get the e-book now!

Posted in comedy, humour in presentations, nervousness, Network Marketing, Politics and speaking, PowerPoint, presentation skills, public speaking, Public Speaking books, public speaking humour, public speaking tips, Sales Presentations, Understanding your audience | Tagged: , , , , , , , , | 1 Comment »