Executive Speaking Weblog

Communication – the future of business

Marketing Your Speaking Skills

Posted by Presentation Skills on January 31, 2008

I get a lot of enquiries through my website on how to market your speaking skills.  Below are some ideas that I have used recently.

The first thing you need to do is to get out and start speaking.  It does not matter if you are speaking at a Toastmasters Club, Rostrum Club or cards club, just get out and practice!  This will give you the experience that you need to market yourself.

Once you have from this circuit, you can hit the Rotary circut.  Rotary clubs are great to speak to for the following reason:

  1. They are great people – this means a welcoming audience!
  2. The members are generally ‘better connected’ than other members of society.  This means that you are speaking to people who can either look directly at your services and hire you, or will generally have some influence where they work and can recommend you.
  3. It’s a great way to refine your material. Recently I was scheduled to speak to two Rotary clubs on the 1 day.  My first presentation was at 7:30 am and the other 12 hours later.  I thought the speech that I prepared would work well for both clubs.  However, the morning presentation did not go as well as I wanted it too.  To improve my presentation for the evening, I re-wrote my 20 minute presentation during my lunch break that day and gave it again in the evening.  It was a much better effort.  If I had not been at the two meeting in the one day, it would have been much longer between the pain of the morning presentation and the success of the evening presentation.  The longer the time between the two, the less chance of refining!

So how do you go about approaching Rotary clubs?  It is simple.  Just follow the steps below and you will be fine.

  1. Google Rotary Clubs for your local area.  Search the website for individual club websites.
  2. Find the contact of the club.  It does not matter who it is, what position they hold, or what the site looks like.
  3. Send the contact the following e-mail

Hello,

My name is <insert name here>and I am a local speaker.

Could you please advise who I would need to speak to about being a guest speaker at one of your club meetings.

Cheers

<insert name>

That’s all you need to do.  Send this e-mail to every club within 90 minutes drive of your house.  (If you think that is too far, I suppose you don’t want to be a speaker!  If you think that having 2 kinds under 3, both you and your partner working full-time and having to get up at 5 to get there is a problem, deal with it!)

4.  Keep track of the contact names, e-mail addresses and club names.  Not everyone will get back to you straight away.  After a month, follow up those that have not got back to you.

5.  The final reason you would want to get out and do the Rotary circuit is that you get a free meal and a pen as well!

What do you say?  Check some of the other posts such as Understanding your Audience and marketing your speaking skills

But if you really want to a step-by-step guide, you need to get the MP3 How to Start Your Public Speaking Career Today. In this audio you will get everything you need to get started – including an example of a live Rotary Speech. I will literally be your coach on how to get your first gig. Get How to Start Your Public Speaking Career Today.

Getting out and marketing yourself as a speaker really is that easy.  The speaking circuit is full of people who do not have a message as good as yours, but are marketing themselves better than you are.  In 12 months time, do you want to be sitting down annoyed that you let another 12 months go by before you got out and did something?

‘Til next time.

 Cheers

Darren Fleming

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3 Responses to “Marketing Your Speaking Skills”

  1. […] Fleming gives marketing advice for approaching Rotary clubs to be a guest […]

  2. I am a Rotarian from Santa Clarita, California and agree completely with what you are saying here. I would add one thing that will make a huge difference in what happens after you have spoken at a Rotary Club meeting. Find out what projects the club is involved in and work it into your speech. When we see that a speaker has taken the time to find out what we are doing for the community and the world, believe me, they get more than just free lunch and a pen. We are ‘well connected’, as you put it, and can help you to advance your career in a variety of ways. Take the time to find out more and it will pay off for you.

  3. Hi Connie,

    Thanks for dropping by.

    I love your point about finding out about the club in advance. I will do that for my next few speeches.

    Cheers

    Darren

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