Many speakers will share a quote in a presentation to add power to their message. Here is how to use them for greatest impact.
- Use them as supporting evidence. Deliver your point and explain it, then drop the quote in. It’s better to show that you have an idea that Obama supports with a quote, rather than having an idea of Obama’s that you have pinched and tried to expand.
- Know the quote verbatim. No reading it out, no putting it on the screen. If it is integral to your message, it stands to reason that you know it back-to-front.
- If you must put the quote on the screen, don’t use ‘Quotation Marks’. Quotation marks reduce the quote to a temporary message.
- Always attribute the quote to the correct source.
As always your thoughts appreciated below.
Darren Fleming – Australia’s Corporate Speech Coach